Blog
Updates, news, marketing data truths, and the questions nobody else is asking out loud.
Blog
Updates, news, marketing data truths, and the questions nobody else is asking out loud.
AI for Marketing Agencies: From Copy Tools To Operations
AI for marketing agencies: move beyond copy and creative with trusted answers for the whole team from your marketing data.
Sep 28, 2026
AI for Marketing Agencies: From Copy Tools To Operations
AI for marketing agencies: move beyond copy and creative with trusted answers for the whole team from your marketing data.
Sep 28, 2026
AI for Marketing Agencies: From Copy Tools To Operations
AI for marketing agencies: move beyond copy and creative with trusted answers for the whole team from your marketing data.
Sep 28, 2026
Marketing Analytics Tools: Why the Numbers Don't Match
Why your BI tool and ad platform show different numbers for the same campaign, and how spreadsheets, dashboards, and AI tools each handle it.
Sep 23, 2026
Marketing Analytics Tools: Why the Numbers Don't Match
Why your BI tool and ad platform show different numbers for the same campaign, and how spreadsheets, dashboards, and AI tools each handle it.
Sep 23, 2026
Why Your Report Double-Counts Conversions, and the Fix
TikTok says it converted, Google says it converted, your report counts both. How agencies dedupe cross-platform conversions with one shared definition and the source behind every number.
Sep 10, 2026
Why Your Report Double-Counts Conversions, and the Fix
TikTok says it converted, Google says it converted, your report counts both. How agencies dedupe cross-platform conversions with one shared definition and the source behind every number.
Sep 10, 2026
Getting the Most Out of Summer (and What Marketing MCP Means for You)
Marketing MCP lets Claude and ChatGPT read your campaign data. Here's what it means and how to connect Summer in four steps
Sep 4, 2026
Getting the Most Out of Summer (and What Marketing MCP Means for You)
Marketing MCP lets Claude and ChatGPT read your campaign data. Here's what it means and how to connect Summer in four steps
Sep 4, 2026
What are earned impressions?
Earned impressions are impressions content generates when users re-share it. Here’s how they distort CPM and conversion rate, and how to report both.
Aug 31, 2026
What are earned impressions?
Earned impressions are impressions content generates when users re-share it. Here’s how they distort CPM and conversion rate, and how to report both.
Aug 31, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
LTV to CAC ratio: customer lifetime value divided by what it costs to win that customer. Here's why yours is lower and how to fix it.
Aug 24, 2026
LTV to CAC Ratio Formula: How to Calculate and Benchmark It
LTV to CAC ratio: customer lifetime value divided by what it costs to win that customer. Here's why yours is lower and how to fix it.
Aug 24, 2026
CPM Formula: How to Calculate Cost Per Mille Across Platforms
The CPM formula is spend divided by impressions, times 1,000. See how to calculate cost per mille across Meta, Google Ads, and TikTok without averaging errors.
Aug 18, 2026
CPM Formula: How to Calculate Cost Per Mille Across Platforms
The CPM formula is spend divided by impressions, times 1,000. See how to calculate cost per mille across Meta, Google Ads, and TikTok without averaging errors.
Aug 18, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
A fast ROAS number can be technically correct and still wrong to show a client. The trust gap MCP leaves open for agencies.
Jun 15, 2026
Agencies now fly on technically correct, structurally misleading data with ads MCPs
A fast ROAS number can be technically correct and still wrong to show a client. The trust gap MCP leaves open for agencies.
Jun 15, 2026
The agency-client relationship has a delivery problem. We're fixing it.
Why the fastest growing agencies stopped sending reports, and started building shared surfaces clients open on their own.
Apr 2, 2026
The agency-client relationship has a delivery problem. We're fixing it.
Why the fastest growing agencies stopped sending reports, and started building shared surfaces clients open on their own.
Apr 2, 2026
Case Study: Archrival's data is now a pleasure
Archrival replaced a 3-tool stack with Summer, joined Facebook, TikTok, and CreatorIQ in one place, and gave strategists back their time. Here's how they did it.
Nov 20, 2025
Case Study: Archrival's data is now a pleasure
Archrival replaced a 3-tool stack with Summer, joined Facebook, TikTok, and CreatorIQ in one place, and gave strategists back their time. Here's how they did it.
Nov 20, 2025
